Outdoor Action

Outdoor Action started as a small specialist retail business back in 1995 with a focus on offering technical alpine clothing and equipment supported by specialist knowledge of outdoor pursuits and the use of necessary equipment. Purchased by the current business owner Nick Montague-Brown in 2003 the original focus broadened to e-commerce retail and a new relationship with the New Zealand Defence Force (NZDF) established.  The supply of outdoor clothing and equipment grew into the design and manufacturing of bespoke products both directly and in partnership with Workwear Group.